Transits & Transformation: Strategic Astrology for Your Business (Week of July 21st)
Jul 21, 2024
Let's take a look at what the planets are up to in the coming week. If you’re reading this after the 21st, that’s alright, you can still take aligned action on the significant planetary transits happening that day! These transits each have a blast radius of influence that lasts for days, so channel that energy when it best serves you.
Note that I’m on the East Coast, so any transits happening later in the night for me may take place on the next day in the wee hours if you are on the West Coast.
Also note that I do not ever recommend working on your designated non-work days, and if that includes Sunday the 21st for you, then don’t take any of the actions listed below until you are on the clock.
Sunday July 21st
Think it was a coincidence that I launched my new biz today? Aside from being my 🎈birthday🎈, today features the full Blue Moon in Capricorn as well as a whopping four significant transits between major celestial bodies.
This is a big day for me personally, as well as for business owners in general with energies in play from all of our solar system's planets (and our fave dwarf planet Pluto) except for Saturn. Iiiinteresting that the one planet missing is the ruler of the sign the Blue Moon is in the anaretic (final and most intense) degrees of… So in a way, my fave is still making its presence known 🪐💛.
Alright, let's break it down:
🌝 Full Blue Moon in Capricorn
[release of] [echoing/repetitive] [emotional state or actions] in [the realm of work, responsibility, and personal authority]
Full moons are for releasing, whether that's an emotional release, or something more tangible, like a product launch or the start of a new campaign. For those of us who tend to hold on to our public communications due to discomfort with being seen, introversion, or perfectionism, a launch requires a double-release: first the emotional act of letting go of that fear, and then the release of the thing itself into the world. This is an excellent time to launch, whether it's on the day proper or within a couple days in either direction.
This full moon is extra special because it's a Blue Moon—a second full moon in a row that takes place within the same zodiacal sign. The first full moon in Capricorn this year took place on June 21st in the first few degrees of the sign, while this second full moon is occurring in the anaretic degrees (i.e. the last few, most intense degrees) of Capricorn. This speaks to an echoing of energy between June 21st and July 21st, so look back at your calendar and reflect on what was going on in your emotional landscape at the time. You may want to prepare to face something similar this time around, and if it's a negative pattern, prepare to leverage the generally helpful energies of the other transits on this day to pop yourself out of it.
The full moon in Capricorn is generally seen as work, career, and reputation-oriented, perfect for doing internal or external work related to your biz. But be reflective during this time, because the Capricornian moon may kick up some dust around stagnant repetitive cycles and patterns we get stuck in due to our desire to avoid unprocessed pain. This is amplified by the Blue nature of this moon, reflecting repetitive cycles.
Take Action: Stagnation is catastrophic for a business owner, so it’s time to get your momentum flowing again. Take 5 minutes to reflect on where you're getting stuck, or worse, complacent in your business. Devise one small but firm step you can take to move out of that stale cycle, and take it.
💓 Venus sextiles Jupiter (4:43pm ET)
[embodiment of values] [has opportunity for] [abundant amplification]
This transit offers a lovely opportunity, as sextiles tend to do. Venus represents our fully-aligned values, and Jupiter is like a big friendly energy amplifier boosting this vibey Venusian signal. Expect to experience a sparky shot of passion for your biz, and clarity around the Why behind the work you do.
And I'm not talking about your Why that's like, "I want to make the world a better place" or any of that perfectly nice but completely generic stuff we're trained to automatically respond to the Why exercise with. I’m talking about your actual, core-deep Why. What future do you wish for yourself, for your family, for your community? Bask in the glow of those future outcomes, knowing that you are actively manifesting them as you work. Let that alignment guide your actions for a comfortable, relaxed momentum (the best kind!).
As with all sextiles, benefitting from this transit’s energy isn't a guarantee; the transit offers us the opportunity to experience this awesome vibe if we take initiative. Awareness is key, and because we're working with Venus you may need to consciously decide to take embodied action to drop into this energy.
Take Action: Make or enjoy art. Stretch. Do yoga, dance, take a shower or bath, listen to a guided meditation, or perform any other grounding practice you use to bring yourself into your body and connect with your true, core-deep why.
⚡️ Mercury squares Uranus (6:21pm ET)
[intellection] [challenges/forces] [anxiety]
Squares are inherently challenging, and a Mercury Uranus square can prompt a uniquely uncomfortable challenge between your mind and your nervous system. Anxiety, nervousness, impulsivity—all of these nervous-system based torments are potentially on the table today, blocking the other beneficial energies swirling around.
Remember what I said about the Blue Moon in Capricorn stirring up emotional dirt around negative patterns and stuckness? This transit shows us the obsessive thought patterns we spiral into that invite in that very stagnation.
But as entrepreneurs, we must learn to view challenges as another form of opportunity, especially when they’re keeping us trapped in a state of fear. Luckily, the three other transits happening today are extremely supportive in helping us find the tools to move through this uncomfortable blockage. And if you are able to figure out how to move through a square that deals with intense worry, like this one, what's waiting on the other side is peace, calm, and focus.
Take Action: For many of us, mapping out our worries takes them out of our head and calms us down. So what are you freaking out about right now? Write it down in one simple sentence, then answer the following questions in one sentence each:
- Is your fear based on reality?
- What is the most compelling piece of evidence you have that validates your fear?
- What is the most compelling piece of evidence you have that invalidates it?
- Finally, if your fear comes to pass, what is the first step you will take to move forward?
🐚 The Sun trines Neptune (11:25pm ET)
[ego] [flows with] [ideals]
The astrological symbol for the Sun is a circle with a dot in the middle, a centering symbol. The Sun is ego-centric, and when it forms a major aspect like this it can be tempting to get tangled up in our heads when it comes to our business (which is supported by that tough Mercury Uranus square). Lucky for us, Neptune, the planet of our ideals, is here in to present a beautiful trine that tempers our sometimes intense interior focus, broadening horizons with authentic openness.
This transit is going to be your biggest support if you encounter the anxious energy of the Mercury Uranus square. Finding a way to decenter your self can help you create enough distance to examine the roots of your anxiety and ask yourself revealing questions about what you're so afraid of. The empathy and willingness to hear other perspectives doesn't just apply to your relationship with others—you can also use these energies to develop and exercise empathy with yourself.
Take Action: Neptune likes to whisper charms to us that channel the energy of our most aligned selves. There are so many other actions on the table today, let’s make this one easy. Listen for those whispers. What would the most-aligned version of yourself do today, or in this moment?
🦋 Mars trines Pluto (11:48pm ET)
[action] [enables] [transformation]
Our final transit on Sunday July 21st is a powerful trine between Mars and Pluto, further buoying the general good, opportunity-laden vibes of the day.
Mars is the planet of action and, when it's behaving beneficially, empowerment. Trines are wonderful, big, flowy, focus-supporting alignments, and Mars trining Pluto means that your actions can unlock the blessings granted by our favorite dwarf planet that brings forth transformation in its most epic sense. Pluto means drama, basically. But today, it's drama in a good way!
The Mars Pluto trine means the air is full of ambient energies of passion, engagement, and the kind of focus that leads to truly outcome-producing actions. This energy braids nicely with the vibey, embodied focus on offer from the Venus Jupiter sextile, so use the much more available Mars Pluto trine energies to act in a way that can unlock that juicy sextile.
Take Action: Allow yourself to slip into hyperfocus this week if something catches your attention and feels important. Other tasks can wait: heed the transformative call of Pluto and channel Mars to initiate an important process, conversation, or project.
Tuesday July 23rd
🎭 The Sun opposes Pluto (1:38am ET)
[ambitions] [stir up] [epic drama]
Tough transits to Pluto can be a bit of a doozy, and this is no exception. The Sun represents our personal authority, potential for leadership, and our ambitions for the future. When it opposes Pluto, the drama queen, it can mean serious power struggles.
This is because oppositions signify conflict between your personal world and the outer world, but the outcome of an opposition depends on what you do with that energy.
Can you avoid being domineering, and focus instead on resolving conflict harmoniously, or dousing the flames of any drama flaring up around you? If so, your ambitions have the opportunity to spur epic growth rather than epic drama.
Take Action: If you find yourself getting pulled into distracting drama in or around your business, it’s time to step into maturity and use your power to defuse the conflict rather than add fuel to the fire. This is especially important if you’re dealing with conflict online—is someone trolling you or trying to push your buttons? Block ‘em and do not engage. If you need to, take a break from any working relationships that are getting confrontational so that when you re-engage, you’ve got a cool head.
Thursday July 25th
🦁 The Sun sextiles Mars (10:32pm ET)
[will] [supports] [aligned action]
Let’s get shit done! This is an incredibly supportive transit for entrepreneurs because we’ve got three highly energetic elements (Sun + sextile + Mars) aligning to call forth sparky, explosive action.
This is a transit that requires an energetic input for you to experience the benefits of the amazing output it supports. You may need to use some willpower to get started, but trust that once you get in the groove, you’ll be unstoppable.
Take Action: Choose a project and get ready to GO! Clear your calendar for serious focus time, and, bonus points, line up a few annoying avoidance-triggering tasks to flow into after you’ve gotten some juicy Zone of Genius work done—the momentum will help you check those off your list in record time.
Alright, that’s it for this week’s transits! I’ll see you next week.
x🌝x🌝,
Azara
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